Viral marketing is the technique to get to the mind and thoughts of the consumer in the minimum possible time with the highest amount of popularity gain, through a self-replicating process like of a viral disease. Marketing is the most crucial process of presenting a newly introduced product into the market for consumers, where people have a choice in the same class of products.
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Google Plus, Google’s relatively new social media platform has started the feature of creating pages for businesses. Around its launch in June last year, Google plus had the world skeptical about its success as no one knew how the internet community would react to the entrance of another social media site.  In just a month of its launch, it reached an alarming 20 million users becoming the fastest growing social media site ever. The sudden popularity of G+ attracted many businesses to use it as an effective marketing platform.
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Social media optimization, a form of social media marketing, is the latest trend in the techniques used for Internet marketing by organizations all over the world.  The basic idea is to use social media networks to spread awareness about a business and increase its visibility. The main objective of Social media optimization is to drive traffic from various sources apart from the search engines, to your site. SMO is a form of Social Media marketing. If planned and performed well it can prove to be one of the cheapest and successful modes of online marketing.
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With the constantly increasing popularity of social media sites world over, the use of social media as a marketing tool is on the rise. Facebook is very content with its position at the top of the list.

A site which opened to the public just over 5 years ago, Facebook has managed to create a customer base of over 800 million and still counting. Facebook has so many people that if it was a country it would be the third most populated in the world. There are other similar statistics which tell us more about the dominance of facebook as a social tool, but we are already familiar with that.
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The process of reaching out to and engaging your customers through Social Media (Facebook, Twitter, Youtube, etc.) is knows as Social Media Marketing. The key aspect here is engaging. If any individual or an organization can answer the two questions –

• Why should the customer join my website? (or ‘Like’ in case of Facebook)
• Why should the customer be actively involved with my website?

They will surely be climbing up the social marketing ladder at a fast pace.

So why care about social media?
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