For better productivity, an organization always desires to keep in touch with its employees in working hours but, this connectivity could be achieved only inside a particular area controlled by the organization. This could not be achieved with the marketing team working on other location than inside organizations campus.

To remotely connect with the employee under such situations, concept of enterprise mobility was introduced, which was both, handy and cheap. It requires the use of a mobile device, which makes its owner carry it easily and allows the employee to remain connected with his company’s network all the time.

Enterprise mobility grants the ease of instant communication and access to crucial information, anytime, anywhere. It provides the following advantages to businesses or organizations:

1. Return on Investment: As workforce would be able to work qualitatively, with improved productivity. It eventually increases the income generated through business and covers up all the investment made initially to deploy organizational processes.
2. Positive Decisions: More beneficial decisions could be taken by experienced and skilled workforce, if provided the information access anytime. Experienced employee could make instant calculations using mobile access to information under critical situations.
3. Improved Communication: Better communication between different teams about same project could be made, even if two teams are distant and located at different places.

While organizations are more concerned in setting up a link between workforce and company’s resource, security measures should be ensured correctly. An emphasis on following issues should be given:

1. Data threat management: SSL based VPN’s should be introduced so as to provide secure access to data. There may be instances in the network when an un-trusted peer may try to connect with the corporate database with the intention of misusing the data against the organization. With applications like Blackberry enterprise applications, which use SSL based VPN, these risks are diminished to a considerable amount.
2. Device Compatibility: Mobile devices should be compatible with the applications used to connect with enterprise network. There would be no use of deploying such application, which do not support the device intended to communicate.
3. System Integration: Application compatibility is not enough for a business to make use of enterprise mobility. Mobile technologies deployed and applications used should integrate easily with the existing system of business so as to avail with the minimum installation cost.
4. Workforce Training: The mobile system used should be easy enough to educate the workforce with it’s working in minimum possible time. Moreover, user-friendliness should be high enough that users should get used to the system like a child with a toy.

The cost, security and critical nature of the enterprise system depend upon the sophistication of the system being deployed. More sophisticated systems require less IT labor to manage the system but the initial cost of installation increases with a bonus of security features enhancing. Likewise, less sophisticated systems are more prone to failures and would require more skilled engineers to maintain but would be less easy to deploy .The advantage of such system would be its initial cost. Cost of installation decreases but relatively cost of maintenance and other expenses increase.

Managing the cloud services benefits the implementation of solutions and helps businesses with:

1. Improved protection level: Systems using cloud services to secure their data periodically need to optimize. Since the cloud usually works under extreme conditions which means high workload, stress and increased computational tasks, mistakes can sometimes arise. The use of cloud management tools improves its capacity and its elements, ultimately improving the performance of cloud to protect data.
2. Automatic recovery and load distribution: Where an unmanaged cloud crashes under load condition due to degraded computational capabilities, a managed cloud serves properly by taking full advantage of available infrastructure and automatically recovering the support of virtualization of hardware hosts.
3. Scalable infrastructure: When entire data centers are secured and managed properly, cloud services easily accommodate the upgradation of resources. This provides flexibility in the use of cloud services and a more scalable infrastructure, which resizes itself according to the requirement of the company.

Different Cloud management tools are available in the market having key features of their own. Few of them are listed below:

1. Scalr: It provides with high fault-tolerance and automatic recovery web-site. It monitors all the servers periodically and checks for the crash or error in any of the server. If found, it replaces it on its own. It ensures data security and regularly keeps backup and uses Amazon EBS database for data back-up purposes.
2. rPath: It is a system automation platform which automates the platform allocation, manages applications over different machines and delivers updates and patches.
3. CrowdDirector: It manages the availability of servers in critical situations and re-computes the cloud for maximum control over web services. CrowdDirector is equivalent to having high power load balancers to improve the availability of the web-site in high traffic conditions.
4. Kaavo: Offers to solve the challenges in deploying and managing distributed applications in cloud computing. It provides IT infrastructure management in public, private and hybrid cloud.

While organizations are evaluating their computing requirements in core IT services, they must analyze which cloud computing company could service them in order to maintain their business requirements for resources, platforms and infrastructure.

1. Windows: Windows Phone 7
2. Apple: iOS
3. Google: Android

Though the key concern of enhancing user experience with their device is the same for each brand, the extra-services & approach for providing so are different on each platform. Each brand overcomes the other in many aspects. Some of them are listed below:

In earlier versions, among the three platforms, only Android was capable of providing over-the-air update for the phone, but new version of iOS is now capable of providing updates of firmware and even provides iTunes sync with desktop over Wi-Fi. Well, Windows is left behind in such race of technology service, as it provides only small bytes updates to users. There is a trade-off between the mobile platforms with the iOS being the most popular for now. This is the primary reason for iphone development being more sought after than android application development and windows mobile development.

Digital economy covers all the major aspects of traditional economy and their components like Products, Consumers, Transactions, Value of products, Balance between demand and supply etc.

Digital economy provides a common virtual market place for the promotion, sale and purchase of products between businesses, consumers and consumer – consumer.

1. Some features of a Digital economy are:
2. Increased demand for skilled labor
3. Change in consumption pattern
4. More effective Supply chain
5. Faster responses to the requests of consumers
6. Electronic commerce between organizations
7. Improved efficiency of production
8. Balanced demand and supply patterns
9. Greater specialization
10. Integration technologies like web services along with traditional centers.
11. More granular business focuses i.e. more focus on the product of a business.

As the world is going on-line, digitization of economy plays a vital role in nurturing a new business in the marketplace with a minimum initial investment required and helps them develop new business relationships by understanding the presence of all the potential clients over the web.

Digital economy focuses and empowers the delivery of digital good, hence reducing the material transportation and other related cost of the product and hence, the over all cost of production. It also facilitates the traditional commercial activities and boosts up the pace of processing different activities. Digitization also supports the expansion of e-businesses, as product is digital and even if it isn’t, the mode of communication and marketing is digital which convincingly asks businesses to operate online.

Economy digitization is mainly for the digital product oriented companies like

1. Music
2. Movies
3. Digital Art
4. Software
5. e-Books
6. Files

With the digitization of the economy, online transactions will become more secure from what they are now. Payment mechanisms like merchant’s accounts, payment aggregators, micro payment mechanism etc. would mark their presence even in the smallest firm involved in digital economy.

A brand uploads a video of it’s product on their page on various social media sites like Facebook or Google+. The users view the video and if they find it interesting they either like it or sometimes share it with their network of friends, family and co-workers. This creates a chain reaction that continues on its own. Just through a simple spark of uploading, the video is transmitted all over the networking site, giving popularity to the product which grows exponentially.

Viral marketing works well, when the correct information is provided or marketed to the correct person, in a correct environment through the correct messenger.If any of the parameter unbalances, the output of the strategy or plan fades out as there should be a correct balance of each weight to hold it into the space.

A number of techniques are there that helps turning a marketing campaign to a viral campaign:

1. Incentive  to view: The users need some incentive to view your content. You can hold a competition, provide some early bird gifts, etc.
2. Social media involvement: The most crucial technique of promoting a product. Establishing a name for your brand in social media by using it as a marketing tool is the key.
3. Digital media: Nothing better than catching the eye of the user through an interesting video. Upload it and sit back. If it is be something the user wants to see, it will automatically be promoted.
4. Target audience involvement: If the audience can feel the subject or any activity, they will want others to keep up with them too. For example, polling.

The most famous example of viral marketing was the promotion of Microsoft’s free e-mail system Hotmail.com, which is a free e-mail storage and access provider. To advertise it’s presence over the web, Microsoft scripted a simple compact message at the end of the every free e-mail a user sends that says, “Get your private, free email at http://www.hotmail.com“. This message was sent by many users, many times to many people with every e-mail a user sends, providing correct and relevant information to the receiver, asking them to register, making Hotmail, today’s most popular and widely used free e-mail service over the globe.

Internet is flooded with such examples, where even software development  have made use of viral marketing techniques to promote their product over the web in order to increase the traffic onto their website or to increase the popularity of their brand. But, every time a strategy succeeds, the main reason behind that promotion and branding success is the correct and compact information about the product which is provided to the correct user through an appropriate medium.

Since it’s only human to avoid reading long paragraphs describing the details of a product, no one would want to glue himself for a session to understand the granularities of a product.

The user either wants to be awestruck with some information or they want to see something cool and fun. Due to this reason, the main concern to turn any promotional activity into viral marketing is to make the message as interesting and short as possible, so as to attract as many viewers.

About a decade later, the world was overwhelmed with the coming of the Internet and all that it brought along with it. The plethora of information that the internet was going to store was enough of an indication that a tool to search the internet was a must. Two Stanford PhD. students at the time, made a project in which they had to download and search the whole web, during which they came across a search algorithm which was more effective than the one already in place. Google was born.

Less than a decade later, the whole world was using Google to find a variety of information online. Meeting new people and sharing information with them on a personal level had started. The world was getting social, but this time through the medium of internet. Soon after, a sophomore student from Harvard wrote Facemash, a program which later moved on to become the largest social media site of all time known as Facebook. It’s been 6 years since Facebook was introduced and the 27 year old CEO is now the 9^th most powerful person in the world.

What we gather form all these stories is that every era has a trend which, to an extent, defines it. There are many people who identify the trend, some are a little too early and don’t have enough resources to realize their vision, and some are just too late. Finding out the trend and starting up a business as early as possible is the key to success.

Windows mobile imposes no restriction on third-party application development and truly appreciates windows mobile development by free-lancers or third-party developers.

There are three main categories of windows mobile OS:

1. Windows Mobile Professional, which was used as the OS for the smart phones with touch screen feature.
2. Windows Mobile Standard, for the mobile phone without touch screen, &
3. Windows Mobile Classic, that runs on PDA’s & Pocket PC’s.

Originally designed for Pocket PC’s, Windows mobile OS soon provided an OS for smart phones and its debutant model was released with Pocket PC 2002. Till 2007, the market of Windows mobile phones was at its pinnacle. According to market studies, during the first quarter of 2004, Microsoft’s share in the worldwide sale of smart phone was 23% and was supposed to over take the market from Symbian by 2010, which was said to be a giant in the smart phones OS.

To promote the third party app development, Microsoft even released the Software Development Kit for Windows mobile in conjunction with the Visual Studio environment, which meant that developers didn’t have to purchase a separate environment for developing mobile application. Microsoft also included an Emulator in these SDKs to aid the development and debugging of the apps.

Different versions of Windows mobile are:

1. Pocket PC 2000, which was the first windows phone released in 2000.
2. Pocket PC 2002, released in 2001, was the first smart phone by Microsoft.
3. Windows mobile 2003 was released with Windows- like GUI, tools and helper apps, which also included the pocket version of word and excel in this series.
4. Windows mobile 5.0 introduced the push mail service to the phone users, which directs the mails via MS exchange.
5. Windows mobile 6.0 introduced a smart phone with a better resolution, higher security, smart filters and improved remote desktop access. Communication abilities like MS Bluetooth, VoIP etc were also included.

Recently launched Windows mobile 7 provides a rich gaming experience to the user with brighter display and multi-touch capability. The core programming language used is C#.net for mobile app development and silver light for coding the user interface. Another feature in the phone is that phone can be remotely switched from silent mode to normal mode, in case user forgets the location of the phone and tries to find it by ringing. Microsoft has come up with a rich functionality in the applications and provides a quality user interaction with the OS.

With time becoming the essence in today’s fast paced world, mobile computing opens up a new way of doing business. Writing emails, preparing presentations, researching and analyzing are a few of many business related tasks which are now performed on the go.

The rise of tablet computers in the past few years has not only increased mobility but the form factor and user interface of these devices are ideal for users who don’t want to work on a bulky laptop.

Apple’s iPad, the first commercial tablet which, since its introduction in April 2010, had sold over 55 Million units by the end on 2011, has strong functionality for the enterprise user through a variety of applications. Some of these enterprise applications where the iPad is used today are:

• Project Management
• Financial Monitoring
• Company Information Tracking
• Business Reporting
• Video Conferencing / Meeting
• Resource Management

A long list of iPad Apps is available in the App Store to cater to all of these business tasks. With the integration of these apps with cloud platforms, a task you perform on the way to your workplace is delivered to your workstation when you reach there.

Though the public was initially skeptical about the use of tablet PCs in an enterprise, these devices have proved to be a great advancement in how business operations are now performed.

iPhone’s touch UI is different from other phones in terms of it’s multi-touch technology that allows it’s users to give the touch instructions at more than one point on the screen and iPhone processor efficiently processes those signals to output the result.

The most common zoom-in and zoom-out feature with a thumb and a finger of iPhone is the result of such efficient technology. Where other touch screens either fail to process the multiple touch or processes, Apple’s high end technology and smooth OS took the initiative of providing such a feature in its product and stood out from others. The touch sensitive, capacitate screen of iPhone only processes the touch instructions given with the finger tip, being conductive and not by some tool or stylus.

iPhone Operating System, better known as iOS, is derived from the Mac OS X which is a UNIX based operating system, providing iPhone with it’s features like:

Apple encouraged iPhone application development from worldwide developers after the release of iPhone 4. Prior to this, there were no freelance ios applications in the market and to test their applications, they had to “jail break” their device, which cost them inhibited apple services and updates.

Since iPhone 4, the process of enhancing innovation was introduced through third-party developed applications. Apple introduces the applications developed by third-parties in official Apple store, after review by the experts.

Since its no surprise that Google is the most popular search engine with over 90% of global searches performed on it, making a Google Plus page becomes very important for any business trying to gain online visibility. Here are a few reasons why you should make a Google+ page for your business today, if you haven’t already:

• An SEO Benefit: Having an active G+ Business page will surely add to your online reputation when someone searches for your brand. Providing a detailed description with proper linking to your website can really be beneficial as G+ results are naturally ranked higher in Google SERPs.

• Great Content Distribution: As the majority of the G+ population consists of engineers, developers, photographer, authors, etc. content sharing is the primary focus of most of the users. This is a great advantage for businesses to share and promote their content well. They can share articles, reports, case studies, white papers or any other content which the users might find interesting.

• Target you Audience: With the fresh concept of circles you can distribute your followers / following into respective groups. This will help you share different type of content with the relevant audience.

• Hangouts: This technique maybe new, but it could be an effective one. With Google + you can host hangouts and inform your audience about your business, your mission, your expertise and why the customer should pick you. Having a face-to-face interaction gives a sense of familiarity to the audience as their queries can be answered directly.

Other established social media sites like Facebook and Twitter may be more effective as marketing tools but the fact that Google + is still in its early stages makes it an ideal platform to establish a new brand. You may be a software development company or a florist, but If you can get the word going it won’t be long before your business has gained a positive reputation and is an established online brand.